But Cal Newport argues that even in the digital age it is possible to separate ourselves from others. Now these lucky people didn’t have iPhones and laptops. This meant they could put their entire soul and focus into reading, doing research and writing papers. This way, they could not be disturbed by anyone else. Newport mentions how the earliest scientists went to retreats or rented apartments in order to separate themselves from society. Once I reach these chapters, I will tell you about these steps in another blog post.īut there’s one thing that sticks with me: Deep work is done in deep concentration, which means you have to separate yourself from both the physical and the digital world. In his second part, he mentions active steps to pursue deep work. I am currently reading the beginning chapters of Cal Newport’s book. And that means: Don’t browse Social Media when you are writing a blog. That means: Don’t do something new when you are focusing on a task that requires a lot of mental effort. And once you are doing these tasks, you have to be completely focused on these tasks only. That means you have to schedule time for doing these tasks. Those are difficult tasks that can’t ‘just be done.’ You need to invest time and mental effort. For instance, as Social Media Managers, we can check our e-mail inbox and respond to Twitter messages in a short amount of time.īut what if we have to write a blog? Or like Cal Newport mentions in his book: What if we have to code our website, or write a research paper? Newport acknowledges that we are able to do smaller tasks while being distracted. These efforts create new value, improve your skill, and are hard to replicate.” He defines the concept as the following : “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. The concept of deep work is introduced by Cal Newport in his book Deep Work: Rules for focused success in a distracted world. We have to find a way to concentrate on one task for a long period. So, in order to create more and better, he have to get rid of our distractions. And as a result of that, the entire process of finishing a task is time-consuming, whereas the work output is mediocre. As result, we are not able to focus on difficult tasks without being interrupted. We live in a wonderful digital society, where we are connected with millions of people and where we have access to lots of knowledge and data.īut there is also a downside to being connected: each day, phone calls, e-mails, Facebook friend requests and online news notifications distract us from our work. Maybe, I’ve finally found the answer for myself: Deep work. Sometimes, I’m surprised by how much I can accomplish in a day full of distractions.īut there are also days where I feel like I’ve entirely wasted my time and feel like I don’t deserve a role in the Marketing world. …You guessed it right - I’m distracted too often. “Let’s see if Google Search Console updated my website impressions! And oh, let’s check the news!” Then it’s 10:17 AM and I finally start working on my blog. Better see who it is!” “Oh wow, Google Search Console says my website just had 200 impressions, that’s a bit disappointing.” “Hey look, there’s a new trend on Social Media!” “Oh, someone has responded to my Tweet. For instance, I want to write a blog, publish a few Social Media posts and I want to make some HTML, CSS and PHP adjustments to my website. We’re online 24/7, which means it is very likely that we get distracted by the World Wide Web during our workdaysĮach day, I set myself a couple of goals. Hate: I get distracted while scrolling through Social Media for the entire day. There is one thing I love and one thing I hate about being an Online Marketer: Love: Scrolling through Social Media for the entire day is part of my job.
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